Before, During, and After: The Ultimate Marketing Automation Migration Checklist

It’s more than moving images and assets. When leading a migration to a new platform, this is your chance to build everything the right way from the start. Here’s the checklist I used to lead two migrations from other platforms to Marketo.

Key takeaways will be:

  • Discrete steps and checklist items to watch for during each part of the migration: planning, execution, and post-migration/optimization.
  • Tips and tricks learned during previous migrations.
  • Learn from my mistakes and so you don’t have to!