Being a Marketing Operations Unicorn – How to Hire One, Train One, and Become One

Unicorn. Hydra. Chimera. I’ve heard of great Marketing Operations people referred to as all of these. What do they all have in common? They’re all mythical creatures, which indicates that even the people who aspire to be a great MOPs practitioner or leader think it’s an impossible achievement. Only it isn’t, because many people have achieved it.

I am going to share the secrets I have acquired over more than a decade of MOPs experience and collected after extensive interviews with some of the best “mythical creatures” in the biz.

Questions we will answer:

  • What are the practical steps you can take to be better at your craft?
  • As a hiring manager, how do you identify true MOPs potential in an untrained candidate?
  • As a marketing leader, how do you identify, create, and support high-performing MOPs teams?