Most marketing automation platforms have the ability to integrate broadly with other solutions, creating a complex and powerful ecosystem for marketing operations professionals to build and manage. To be successful, you need to know how to properly leverage these solutions. With over 8,000 marketing and sales technology solutions to choose from, making the right choices to ensure that you continue to up your marketing game is tough.
In this session, learn how to:
- Map out your data and business workflows to uncover the systems and hidden rules driving your funnel and decide which tools you need (or don’t).
- Manage martech integrations, deprecations, and expansion projects with your marketing automation platform.
- Think about RFPs and handle martech salespeople to know the right details about their system and understand how they fit in with your stack.
You will walk away with a sample lead and data flow diagram and a sample vendor vetting document.