Marketing’s Role in Product Lead Growth

Today, software seemingly shows up in the workplace, unannounced. End-users find what they need, tell their boss, and then it’s adopted. All in the blink of an eye–or so it seems. This is Product Lead Growth–an end user-focused growth model that relies on the product itself as the driver of adoption. PLG tends to assume sales and marketing aren’t required and software is simply adopted, but we argue there is a spot for marketing within the framework.

Marketing and Product teams rely on one another to truly excel in Product Lead Growth.

This session will focus on the role each plays in order to drive customer acquisition, conversion, and expansion.