Same, Same, Different: How Amplitude & Palo Alto Networks Approach Campaign Execution

At SaaS companies, your product can play a pivotal role in how your MOPs team develops and executes on the customer journey. In this case study presentation, we take a deep dive into Amplitude and Palo Alto Networks to understand how both companies’ MOPs teams drive revenue and support the ideal user journey. We’ll discuss how select the target audience, define success and how to leverage Martech differently depending on your product.