No Customer Left Behind: A MOPs Guide for Inclusion through Accessibility

In your marketing strategy and execution, you’re likely accounting for different personas, channels, and other factors that influence how and where your audience engages. But how do you expand upon this through the lens of accessibility?

What you’ll learn in this session:

  • What accessibility is and why it’s important
  • An intro to guidelines that benefit a variety of audiences
  • How these concepts directly apply to marketing operations