As the old proverb goes, “Give your team a marketing automation platform, and watch them send an email. Teach them HOW to use the platform, and grow your campaigns for a lifetime.” Or something like that! The more in-depth training you can provide your organization, the fewer last-minute emails you’ll receive frantically asking how to send out a one-time database blast or upload a purchased vendor list. Building a solid foundation for your team by giving them adequate training is not only something your business will thank you for but will also help you keep your sanity.
In this session, discover how to:
- Effortlessly explain operational processes to stakeholders
- Make roles and permissions be your best friend
- Advocate for the usage of your MAP
- Understand the ins and outs of campaign creation processes, SLAs, and training presentation downloadables (yes, virtual swag!)