Senior Manager of Product Management @ TechTarget
Eric Potter is the Senior Manager of Product Management at TechTarget where he is helping business leaders capitalize on buyer activity for stair-step improvements in sales and marketing performance. Eric’s efforts focus specifically on helping tech companies accelerate their businesses— leveraging the power of real, contact-level, purchase intent data. Having spent most of his career in MOPs in B2B SaaS businesses, Eric has deep experience orchestrating intent, and other types of marketing and sales data across MAT, CRM, and diverse data orchestration platforms. Eric is passionate about enabling revenue operations teams to orchestrate data to accelerate their deal lifecycles while loading up pipelines with the right prospects.