Marketing Technology Dreamer @ MarketingOptimized
William Lum is a seasoned Marketing Operations professional with a love for automation and data science.
His years at Eloqua seeded his understanding of the challenges marketers face across industries, different companies sizes, and team capabilities. Then, his tenure at Adobe ingrained the thinking that everything marketers do must be tracked and analyzed and must coordinate experiences across mediums.
Now, he is a champion for unifying the user experience with architecture such as fully automated event management, ongoing testing structure for nurture programs, automated lead management, sales feedback processing, predictive lead scoring, tracking and attribution improvement, and more.