We invest in people because technology can’t run itself.
Don’t miss this opportunity to discover, learn, and connect with other people passionate about Marketing Operations (MOPs) and martech!
MOPsCON is created by MOPs professionals for MOPs professionals.
This is not just a fluffy event with buzz words–we are technical practitioners and experienced business leaders who have curated speakers that will teach you the skills you can implement tomorrow.
Industry experts offer sessions on the latest and most relevant topics in Marketing Operations.
Hear our 2022 Marketing Operations thought leader discuss what’s new and future predictions within the industry.
MOPsCON has a practitioner track and a business user track to tailor your learning experience.
Leave MOPsCON feeling inspired with actionable insights to further your career. 96% of previous attendees would recommend MOPsCON to their colleagues.
Connect with the best and brightest in the marketing automation, marketing analytics, and marketing technology industry. Find like-minded individuals that can help solve your business challenges.
Whether you are a practitioner or on the business side, you will find the inspiration and skills you need for your career. End each day inspired to build cool things, take your business to the next level, and see the newest martech tools your peers are using.
Learn from and be inspired by industry thought leaders on how to best organize, run, and manage your Marketing Operations team.
Pick and choose between sessions to tailor your learning experience.
$400
This pass has full access to the event including the 3-hour Attribution Intensive and MOPsie Award Ceremony.
Attendees have access to this exclusive content for 12 months after MOPsCON.
$125
Take our 3-hour live intensive on attribution taught by practitioners.
(This pass is only for the intensive and does not have access to the rest of the conference or awards)
A full-time, self-described “cool mom” and wife, Kimi Corrigan spends any time she has left as a highly (snack) motivated marketing operations nerd. She’s spent her career helping Software as a Service (SaaS) companies define the role of marketing operations and, in the process, shaping an incredible career category for people in the space. Kimi finds great joy and creativity in solving complex business challenges with the magical mix of people, processes, and technology.
She’s a person with big feelings and has been known to share a motivational quote (or two) — and believe them. Currently located in Ohio, you can usually find her shuttling her two boys (12 and 18) between soccer, baseball, and swim practice… or snuggled into her home office with her dogs, Stout & Griffin. Kimi and her husband enjoy locally roasted coffee, excellent cheeseburgers, riding their bikes, and racing through episodes of whatever is the latest binge-watch. Lately, Kimi’s sons have been teaching her a lot about what it means to “just relax.”
Vice President of Growth, Digital & Demand Generation, Google Cloud
Sarah Kennedy joined Google in July 2020 as the VP of Growth, Digital & Demand Generation and leads the global demand center and self-service business for Google Cloud’s $20B+ ARR portfolio. She leads digital marketing across all channels as a part of her role to drive demand generation, acquisition, and growth with enterprise, mid-market, small businesses, and developers.
Before Google, Sarah was Vice President and CMO for Adobe Experience Cloud, where her team was responsible for demand-generation, customer marketing, event marketing, partner marketing, marketing technology, marketing operations, and digital marketing globally for Adobe’s $4B+ enterprise business. She joined Adobe in 2018 through the acquisition of Marketo, where she held the role of chief marketing officer and helped lead the sale of the company to Adobe for $4.75B, the single largest acquisition in Adobe’s history.
Prior to joining Marketo, Sarah spent ten years in travel & hospitality at Sabre, where she served during her last three years as CMO for the hospitality business unit.
Sarah sits on the board of Ansira, as well as the Advisory Board for the Baylor University Hankamer School of Business. She holds a Bachelor of Business Administration from Baylor University and an MBA from the Naveen Jindal School of Business at the University of Texas at Dallas.
09:55
5 min
Live Stage
50 min
Kelly is a skilled and dedicated 2X Marketo Champion, Marketo Fearless 50, and Marketo Certified Solutions Architect who is passionate about client support, words, travel, coffee, and last but not least, the Oxford comma.
10:50
10 min
50 min
Live Stage
A full-time, self-described “cool mom” and wife, Kimi Corrigan spends any time she has left as a highly (snack) motivated Marketing Operations nerd. She’s spent her career helping Software as a Service (SaaS) companies define the role of marketing operations and, in the process, shaping an incredible career category for people in the space. Kimi finds great joy and creativity in solving complex business challenges with the magical mix of people, processes, and technology. She’s a person with big feelings, and has been known to share a motivational quote (or two) — and really believe them. Currently located in Ohio, you can usually find her shuttling her two boys (12 and 18) between soccer, baseball, and swim practice… or snuggled into her home office with her dogs, Stout & Griffin. Kimi and her husband enjoy locally roasted coffee, excellent cheeseburgers, riding their bikes, and racing through episodes of whatever is the latest binge-watch. Lately, Kimi’s sons are teaching her a lot about what it means to “just relax.
11:50
10 min
The MOPs partnership with SOPs is likely the most important relationship to build and nurture. Yet, it doesn't get as much airtime as marketing and sales alignment gets. When MOPs and SOPs work as power partners, the business thrives. This session will dive into the MOPs and SOPs working relationship and share our ways of working and experiences that fuel business growth. Here are the key takeaways from our session:
50 min
Doris Hu leads sales operations at Alma, a company striving to make mental health care more accessible. Doris oversees the sales tech stack and empowers decision-making through data management and analytics. Before Alma, she had experience helping high-growth technology and media companies improve operational efficiency across sales, marketing, fulfillment, and finance functions.
Veronica Lazarovici is an experienced Marketing Ops Manager & Marketo Champion, backed by 7+ years of implementing and optimizing tech stacks in startups and enterprise organizations. She loves translating business strategy into platform processes, ensuring people and platforms work in sync. Her favorite part of the role as Marketing Ops Lead at Alma: Marketo<>SFDC integration. […]
We all spend so much time getting the correct data, analyzing it, visualizing it on dashboards, etc. - but are you communicating to your audience in a way that will make the most impact? This session will:
50 min
Grant is a freelance consultant with over 10 years of experience in martech and analytics. He lives on a small farm in rural Ohio, loves to play with his kids, and volunteer for political campaigns.
12:50
10 min
1 hour
Co-host of Must Contain, an Etumos podcast, and Marketo Certified Solutions Architect with over 10 years of marketing experience. Committed to helping marketers work smarter, not harder. Perpetual morning person and coffee connoisseur.
Co-host of Must Contain, an Etumos podcast, Kristin brings 14 years of marketing experience and 6 years of leading a global marketing ops org and is currently the VP of Revenue and Client Results. When not online, she’s usually baking.
Edward is a 3x Marketo Champion, Seattle MUG leader, and MOPs thought-leader. He is obsessed with beta releases, templates, new technologies, and just about anything that makes marketing smarter.
Many marketing operations professionals are familiar with setting up activity-based lead scoring within their marketing automation platform. However, many basic scoring models apply an arbitrary point system to generic activities. You will learn about buyers' journey regarding their decision-making process and how to align your scoring model to this journey.
50 min
With over 15 years of B2B marketing experience in SaaS, Tony is considered a “full-stack marketer” and marketing technologist. He’s built and led teams in various functional areas, including demand generation/growth, product marketing, account-based marketing (ABM), product-led growth (PLG), sales development, and marketing/revenue operations. He was formerly the VP of Demand Generation & Marketing Operations […]
To build an All-Star MOPs team, you must start by recruiting scrappy "farm" talent excited about starting and anchoring their careers in Marketing Operations. Developing that raw talent and delivering the resources they need to build solid fundamentals and grow as a leader on your MOPs team is a sound investment for many seasons to come. Join us for tips on scouting rookie talent and coaching insights for building your winning team. Takeaways for Leaders:
50
Brianne Walker is a Marketing Operations Manager at Trimble based in the Denver Metro area. Brianne’s duties include conducting campaign operations, owning various lead lifecycles, ensuring sales and marketing alignment, training marketers on best practices, and architecting nurturing frameworks for the Trimble Construction sector. After working as a television news producer, she transitioned to marketing […]
Chris Willis is the Senior Manager, Marketing Operations with Trimble Construction, a 2X Marketo Engage Champion, and a 10-year MOPs professional. Chris has a passion for Marketing Operational Excellence, leadership, and sustainable work. In his personal time, Chris enjoys outdoor activities, volunteering, running/skiing, and enjoying good food and wine.
14:50
10 min
How can a topic so hot, so important, so vital to our day-to-day become so... dull? No matter how much you know that documenting how you do things is essential to the business, documentation is a skill, and many people find it hard. To top it all off, it seems like nobody in the industry ever reads it; they keep coming to you for help anyway. Yeah, sometimes users are lazy and take shortcuts. Often, users are well-meaning, but they are busy too. Their lack of compliance could be because the documentation doesn't help them understand: maybe it's too long, too complicated, not visual enough, not kept in the place users need it, isn't contextual, and is full of jargon only experts understand. But we can help you fix that. Let two industry experts show you how documentation can be sexy. Takeaways:
50 min
Julz is a passionate MOPs practitioner and thought leader. Her passion for research, data, and understanding customer journeys led her to pursue a Ph.D. in Digital Marketing. Her multi-year experience ranges from Marketing Automation to Digital Marketing to Training and Process Documentation. Julz brings a unique perspective and skillset to dynamic companies and teams who […]
Veronica Holmes is a marketing automation/CRM consultant and strategist based in Melbourne, Australia. She has 15 years of experience in Marketing Operations, having come to the field via earlier careers in technical writing, training development, product management, product marketing, and marketing communications. After many years of working with different kinds of clients and projects, Veronica […]
Over my years in MOPS and BI, I worked on integrating multiple data sources to track many KPIs in a single place. I want to share with you how we were able to streamline this process and take our reporting on marketing metrics to the next level. If you are tired of reporting on many metrics all over the place and want to take your marketing insights to the next level, this could be an excellent presentation for you. Key takeaways:
50 min
Marceau has over 10 years of experience in Business Intelligence and Marketing Operations, working for SaaS companies during the majority of his career. Sometimes he played more on the Data side, sometimes more on the systems and processes side for Marketing and Sales teams. During his personal time, he likes to swim, bike, and run!
15:50
10 min
16:00
60 min
Live Stage
Keith is an MCSA Marketo Champion, and San Diego Marketo User Group Leader. He loves troubleshooting any and all database issues. Unhealthily bothered by dirty data and messy instances.
Veronica Holmes is a marketing automation/CRM consultant and strategist based in Melbourne, Australia. She has 15 years of experience in Marketing Operations, having come to the field via earlier careers in technical writing, training development, product management, product marketing, and marketing communications. After many years of working with different kinds of clients and projects, Veronica […]
Edward is a 3x Marketo Champion, Seattle MUG leader, and MOPs thought-leader. He is obsessed with beta releases, templates, new technologies, and just about anything that makes marketing smarter.
AJ Sedlak has been on a marketing ops journey for over 20 years, beginning as a web designer at boutique agencies and most recently leading in areas like marketing automation and martech management. He’s worked for or with companies of all sizes – from 1 to over 20,000 – and is passionate about customer lifecycle, […]
Amy Goldfine is passionate about helping Marketing Operations professionals grow their careers and work smarter. By day, Amy is Head of Marketing Operations at Iterable. By night, she is the founder of MarketingOpsAdvice.com, a site for MOPs pros to get actionable advice on technical and strategic topics. Amy is also a Marketo Certified Expert and […]
11:00
50 min
Max Spanier is a former Marketo enterprise account executive who established Sloane Staffing when he realized that the biggest gap in marketing ops was finding the right talent to run systems. Sloane Staffing; a partnership between Max and his wife has now been able to place over 400 candidates to date.
Wes started his career in marketing (think campaign strategy and sales enablement) and then did what most people do when they have no idea what they want to be when they grow up….he became a recruiter. Because of his time as a marketer, Wes was familiar with Eloqua and Marketo. So, when a small B2B […]
50 min
Derek lives in Dallas and is certified in Tableau and Marketo. His background in operations and analytics expertly support our clients in understanding the power of their data. Outside work, Derek enjoys spending time with his daughter, his wife of five years, and two huskies, playing guitar, video games, and hockey.
Meredith Foulke is a Marketing Intelligence Consultant at Etumos. She is passionate about helping clients achieve their reporting goals and developing successful attribution models. Meredith loves to hear a good Marketing Operations or analytics pun and ensure that everyone is having a good time learning new things. She is a Marketo Certified Expert and has […]
Anna is an experienced marketing technologist & Marketo Certified Solutions Architect with over 10 years of experience working across various digital functions - including paid social and paid search management. She is a big picture thinker and sees the importance of understanding the basics around each function of marketing to be able to think holistically about marketing strategy and how it ties to revenue. Anna's in-depth experience has focused around helping smb all the way to global enterprise companies architect + build scalable centers of excellence in marketing operations through best-practice standards in marketing automation + attribution.
11:50
10 min
50 min
Derek lives in Dallas and is certified in Tableau and Marketo. His background in operations and analytics expertly support our clients in understanding the power of their data. Outside work, Derek enjoys spending time with his daughter, his wife of five years, and two huskies, playing guitar, video games, and hockey.
Meredith Foulke is a Marketing Intelligence Consultant at Etumos. She is passionate about helping clients achieve their reporting goals and developing successful attribution models. Meredith loves to hear a good Marketing Operations or analytics pun and ensure that everyone is having a good time learning new things. She is a Marketo Certified Expert and has […]
Anna is an experienced marketing technologist & Marketo Certified Solutions Architect with over 10 years of experience working across various digital functions - including paid social and paid search management. She is a big picture thinker and sees the importance of understanding the basics around each function of marketing to be able to think holistically about marketing strategy and how it ties to revenue. Anna's in-depth experience has focused around helping smb all the way to global enterprise companies architect + build scalable centers of excellence in marketing operations through best-practice standards in marketing automation + attribution.
As MOPs professionals, we often feel like we aren't getting traction, especially when working with sales teams - in essence, we do not always feel trusted in our expertise. This session advocates for improved sales and marketing alignment by: 1. Splitting the Funnel (giving lower intent leads to a different path and level-setting expectations) 2. Using SFDC page layout information strategically (make important info easy for sales to see, and consider hiding sources where bias may occur) 3. Form functional relationships through SCALE (Status, Certainty, Autonomy, Likeness, and Equity) 4. Leverage internal campaigns to promote marketing initiatives (think internal nurtures and newsletters). Sales and marketing alignment is not an achievable end goal or something that can be perfected; however, the pillars of this presentation serve as frameworks to move in the right direction - building confidence and TRUST with sales stakeholders. Key takeaways include specific examples of executing the four approaches through examples, visuals, and tips:
50 min
Adam Enright is a Sr. RevOps Consultant & Demand Strategist at Go Nimbly, a leading Revenue Operations partner for SaaS, PaaS, and high-growth companies. He has spent the last decade across various GTM functions & Ops within Marketing, Sales, and Customer Success. Adam is a passionate problem-solver, platform organizer, and lives for the complicated relationship […]
Learn from campaign production expert Josh Hill whose team runs hundreds of deployments a quarter. Are you struggling to establish a marketing, creative, and product process? Do they demand more with less? Do you have Service Level Agreements but never seem to hit them? In this session, we'll go over:
50 min
Josh Hill is a marketing tech leader who helps firms create full-funnel transparency and tell their story at scale. Josh is currently AVP, Marketing Automation & Technology at RingCentral, a leading unified communications provider. Josh has 20 years of experience in technology, sales, and B2B marketing. He has worked with dozens of firms to implement marketing technologies and has trained marketers and marketing operations pros around the world.
12:50
10 min
50 min
Derek lives in Dallas and is certified in Tableau and Marketo. His background in operations and analytics expertly support our clients in understanding the power of their data. Outside work, Derek enjoys spending time with his daughter, his wife of five years, and two huskies, playing guitar, video games, and hockey.
Meredith Foulke is a Marketing Intelligence Consultant at Etumos. She is passionate about helping clients achieve their reporting goals and developing successful attribution models. Meredith loves to hear a good Marketing Operations or analytics pun and ensure that everyone is having a good time learning new things. She is a Marketo Certified Expert and has […]
Anna is an experienced marketing technologist & Marketo Certified Solutions Architect with over 10 years of experience working across various digital functions - including paid social and paid search management. She is a big picture thinker and sees the importance of understanding the basics around each function of marketing to be able to think holistically about marketing strategy and how it ties to revenue. Anna's in-depth experience has focused around helping smb all the way to global enterprise companies architect + build scalable centers of excellence in marketing operations through best-practice standards in marketing automation + attribution.
50 min
13:50
10 min
13:50
10 min
Let’s face it, creating documentation about your martech stack and its components isn't always the most fun but it is essential. Failure to document properly will lead to confusion and inefficiency. During this session, we will break down the what, where, and how to catalog information for the greatest MOPs benefit.
1hr
Practitioner
How will marketing operations evolve? How will the function shape and interconnect with data and technology management? How would it impact the Marketing Ops roles and scope? This session will dive into:
50 min
4x Marketo Champion, MOPsPROs Ambassador, Marketo Revvie Award Winner, and Washington DC Marketo User Group Leader. Having diverse experience and background, Helen helps B2B organizations build and manage marketing operations to drive revenue and transform data, tech, and processes into a powerful business function. One of her passion projects is teaching marketing operations and automation for refugees and underrepresented groups.
Successful Marketing Operations professionals are much more than process, data, and systems. To be an effective MOPS Professional, having the technical and operational chops are only part of the equation; you have to have the soft skills. Without these, it can be challenging to get stakeholder support for our initiatives, budget, headcount, promotions, or respect. As MOPS veterans, Mollie & Courtney have faced their fair share of challenging stakeholders and have made many bad decisions! But through it all, they have learned how to navigate personalities and politics to influence positive outcomes. They know first-hand how difficult situations often turn themselves into the best learning opportunities. Reflecting on what they did right (and wrong!) helps them understand what to do the next time differently. In this session, we will share our real-life MOPS experiences (and nightmares) to help you navigate the world of operational soft-skills, empowering you to take a more consultative approach and produce better outcomes. A few of the scenarios being covered:
50 min
Courtney is a Marketing Operations enthusiast with 12 years of experience and truly loves digging into the architecture of the platform to figure out how to make things as simple and streamlined as possible. Her past roles have taken me around the west coast/best coast - from Seattle with Expedia, to San Mateo with Marketo, and eventually to the beautiful Portland Oregon with SurveyMonkey. Courtney's desire to make a greater impact lead her to start freelance consulting via Mustang MarTech LLC where she specializes in platform architecture, email compliance, education, and cross-departmental collaboration. Courtney thrives on helping businesses streamline their collective results and, when necessary, tame their wild databases.
https://www.mustangmartech.com%20Mollie Bodensteiner is an experienced operations professional with a demonstrated track record of utilizing technology to support operational processes that drive performance and innovation. She currently leads the Global Revenue Technology and Process team at Deel where she manages the go-to-market technology stack, operational processes, and analytics. She has over 10 years of experience in both B2C and B2B operations and technology. When she is not working, Mollie enjoys spending time with her husband, three small children, and two goldendoodles.
15:50
Grab a cocktail, snack, or coffee and get ready for the first annual MOPsies Awards Ceremony!
10 min
16:00
1 hour
Sydney Mulligan is the Co-Founder of Emmie Collective, a women-led marketing, and revenue ops consultant collective. She is a 4x Marketo Champ and MCSA, member of the inaugural Fearless 50 class, and self-proclaimed sandwich anarchistic. She lives in New York City with her husband, two kids, and sometimes Taylor Swift.
https://www.emmieco.com/who-we-are
Deel
Alma
Mustang MarTech LLC
Trimble
RingCentral
Signalon Inc.
Bazaarvoice
Teamwork
Expel
Lightspeed Commerce
Go Nimbly
Alma
MarketingOpsAdvice.com
Smartsheet
Etumos
Versique
Etumos
Etumos
BluprintX
Trimble
RevOptica
Etumos
Etumos
6Sense
OneTrust
Etumos
Must Contain Podcast
Must Contain Podcast
Sloane Staffing
Emmie Collective
Aww shucks, we love you too!
“I enjoyed the sense of community, the openness of the group, and the judgement-free opportunity to ask questions from experts.” -2021 Attendee
“Amazing content and presentations everyone! If this were to ever be an in-person event I would book a flight 2 years in advance.” -2021 Attendee
“Very few martech conferences have concrete, actionable content the way MOPsCON does.” -2021 Attendee