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Attendees have access to this exclusive content for 12 months after MOPsCON.
Attend the Marketing Operations Conference
Now, 2-days of content!
THE MOPS REVOLUTION CONTINUES!
We invest in people because technology can’t run itself.
Don’t miss this opportunity to discover, learn, and connect with other people passionate about Marketing Operations (MOPs) and martech!
MOPsCON is created by MOPs professionals for MOPs professionals.
This is not just a fluffy event with buzz words–we are technical practitioners and experienced business leaders who have curated speakers that will teach you the skills you can implement tomorrow.
Hot Topics
Industry experts offer sessions on the latest and most relevant topics in Marketing Operations.
Keynote Speaker
Etumos founder and CEO, Edward Unthank gives the State of MOPs in 2021 keynote.
2 Tracks
MOPsCON has a practitioner track and a business user track to tailor your learning experience.
WHY MOPSCON?
Quick Solutions
Leave MOPsCON feeling inspired with actionable insights to further your career. 96% of previous attendees would recommend MOPsCON to their colleagues.
Network & Learn
Connect with the best and brightest in the marketing automation, marketing analytics, and marketing technology industry. Find like-minded individuals that can help solve your business challenges.
Choose Your Own Adventure
Whether you are a practitioner or on the business side, you will find the inspiration and skills you need for your career. End each day inspired to build cool things, take your business to the next level, and see the newest martech tools your peers are using.
Subject Matter Experts
Learn from and be inspired by industry thought leaders on how to best organize, run, and manage your Marketing Operations team.
AGENDA
September 14, 10:00-17:00 ET | September 15, 11:30-17:00 ET
Pre-Session: What is MOPs? Coffee Talk
Are you new to MOPs? Still not sure if you need to create a Marketing Operations team? Join this coffee talk to understand the basics of what Marketing Operations is, why it is necessary, and how to begin.
45min
ALL
Ben Pollack
Ben is the Head of Growth Marketing at ChartHop, an HR technology and people analytics company that has raised $54M in venture funding to date. Ben oversees the architecture of ChartHop’s MarTech stack & marketing operations, in addition to leading all demand campaigns and growth channels. With experience at multiple high-growth B2B software startups, Ben […]
https://www.charthop.com/Adrian Cardelle
Adrian is a Marketing Operations Specialist at Elastic (a distributed, free and open search and analytics engine). Her background in marketing has been managing channels and marketing campaigns, creating dashboards in Marketo, Google Analytics, and Salesforce, creating and identifying back-ups, and ensuring transitions between lead and customer lifecycle stages, and architecting nurturing and lead scoring […]
https://www.elastic.co/Megan Docherty
Megan is a Marketing Operations Coordinator at Qumulo. It is her first year in a MOPs role following her graduation from the Carlson School of Management at the University of Minnesota. She is a multifaceted marketer, with experience in social media management, media relations, market research, and content creation. Currently, she supports digital advertising, email […]
https://qumulo.com/Kelly Jo Horton
Kelly Jo Horton is a Senior Client Partner at Etumos. She is a 2x Marketo Champion, a Marketo Fearless 50 member, and holds MCE and MCSA certifications from Adobe/Marketo. She is the founder and moderator of the MOPsTalks monthly webinar series. Her superpower is the ability to visualize, architect, and implement digital ecosystems that connect […]
https://etumos.com/10:45
Welcome to MOPsCON!
15
ALL
Alysha Khan
Alysha Khan is a Campaign Operations Manager at Etumos and the Community Admin for MOPsPROs. She is passionate about helping her clients build robust campaigns and run an efficient Center of Excellence for campaign operations. When she’s not in the weeds of Marketo, Alysha is helping build a rad community over at MOPsPROs for her […]
https://etumos.com/
Keynote- State of Marketing Operations
1hr
ALL
Edward Unthank
Edward Unthank is the Founder and lead Marketing Technology Consultant for Etumos. He is a pure-bred digital marketer, specializing in solving marketing problems through technology instead of human resources. Edward has built marketing operations teams from scratch, designed and led enterprise implementations of marketing technologies, and architected cutting-edge marketing stacks from the ground up. Edward […]
https://etumos.com/
5 Steps to a Martech Power Stack
Most marketing automation platforms have the ability to integrate broadly with other solutions, creating a complex and powerful ecosystem for marketing operations professionals to build and manage. To be successful, you need to know how to properly leverage these solutions. With over 8,000 marketing and sales technology solutions to choose from, making the right choices to ensure that you continue to up your marketing game is tough. In this session, learn how to:
- Map out your data and business workflows to uncover the systems and hidden rules driving your funnel and decide which tools you need (or don't).
- Manage martech integrations, deprecations, and expansion projects with your marketing automation platform.
- Think about RFPs and handle martech salespeople to know the right details about their system and understand how they fit in with your stack.
1hr
Business User
Josh Hill
Josh Hill is a marketing tech leader who helps firms create full-funnel transparency and tell their story at scale. Josh is currently AVP, Marketing Automation & Technology at RingCentral, a leading unified communications provider. Josh has 20 years of experience in technology, sales, and B2B marketing. He has worked with dozens of firms to implement […]
https://www.ringcentral.com/Kelly Jo Horton
Kelly Jo Horton is a Senior Client Partner at Etumos. She is a 2x Marketo Champion, a Marketo Fearless 50 member, and holds MCE and MCSA certifications from Adobe/Marketo. She is the founder and moderator of the MOPsTalks monthly webinar series. Her superpower is the ability to visualize, architect, and implement digital ecosystems that connect […]
https://etumos.com/
Email Deliverability: What Every MOPs Pro Needs to Know
Deliverability. It's one of those topics that many email marketers don't even think about most of the time. That is until they're confronted with an issue affecting inbox placement that requires their attention.
Optimizing your email sends involves proactive monitoring of a variety of data points such as:
- Blocklist monitoring
- Email statistics (commonly known as vanity metrics)
- Postmaster tools
- Seed testing aka "inbox placement testing"
- Email rendering and anti-spam filter tests
- Soft and hard bounces
- Customer complaints about emails landing in spam or going missing
- and the list goes on…
In this session, you will learn:
- What deliverability is and why it's important.
- The main factors affecting inbox vs spam folder placement.
- How MOPs can proactively monitor deliverability easily while juggling all other tasks on their plate.
1hr
Practitioner
Lauren Meyer
Lauren brings 15 years of experience in the email industry to her role as EVP of Product Marketing & Brand Strategy for SocketLabs. Throughout her career, Lauren has helped small and large-scale senders get the most out of their email marketing programs, working with various ESPs and email technologies. Having focused mainly on the areas […]
https://www.socketlabs.com/13:00
Break
1hr
ALL
You’re a Nerd Like Me: How MOPs Pros Can Learn Agile from Developers
Thought you were "just" a marketer? Think again. You may not realize it, but the modern MOPs pro often has more in common with your engineering team than your field marketing team. Join this session to learn about development principles you should be applying to your MOPs org, such as:
- Servant leadership
- Failing forward/gracefully
- Reusable componentry
- Incremental delivery
- Experimentation
1hr
Business User
Vinny Sosa
Vinny Sosa is the Head of DevMOPs at Etumos, responsible for architecting and building integrated solutions across client martech stacks. He has extensive experience building Agile teams and is a lifelong student of the servant leadership mindset. He has a technology background with over 15 years in product, demand, and field marketing as well as […]
https://etumos.com/Sydney Mulligan
Sydney Mulligan is a Senior Manager of Marketing Operations at Hyperscience. She has gone as deep as any sane person should go into Marketo (and then some). She loves a good nerd out with fellow MOPs Pros and loves to learn more every day from the other people in the MOPs community. In her free […]
https://hyperscience.com/
Building a Scalable Multi-Faceted Scoring Model for Complex Organizations
Hear this Case Study on How Korn Ferry (with the help of Etumos) designed a scoring model that accounts for the channel, program status, and solution areas. You will learn:
- How to leverage tokens and smart lists to create flexibility and scalability
- Use score fields to help select appropriate nurture streams
- Tips and tricks for success
1hr
Practitioner
Alex Long
Alex is the Manager of Marketing Operations at Korn Ferry, a global organizational consulting and recruitment firm. Alex started her career in marketing back in 2017 after previously working in account management and project management. Turns out it was a good move as she found a career path she could be excited about. Having skipped […]
https://www.kornferry.com/
How to be World-Class at Hubspot in 60 Days!
HubSpot has a ton of moving parts and has grown into four significant hubs. You need to start creating marketing, sales, and service your leads & customers love today. However, how do you know what you don't know about HubSpot and then learn it fast? No worries. George B. Thomas will show you how to become world-class with the HubSpot tool in 60 days or less so that you can educate, empower, and execute your team and what they need.
1hr
Practitioner
George Thomas
George B. Thomas is an Inbound Evangelist, Speaker, Marketer, Video Jedi & HubSpot Certified Trainer at Impulse Creative with more than 25 years of sales & marketing experience. George has a record-breaking thirty-two HubSpot certifications including Inbound, Email, Contextual Smart Content, Content Marketing, and more. George utilizes his expertise in graphic design, web development, video […]
https://impulsecreative.com/
Same, Same, Different: How Amplitude & Palo Alto Networks Approach Campaign Execution
At SaaS companies, your product can play a pivotal role in how your MOPs team develops and executes on the customer journey. In this case study presentation, we take a deep dive into Amplitude and Palo Alto Networks to understand how both companies’ MOPs teams drive revenue and support the ideal user journey. We’ll discuss how select the target audience, define success and how to leverage Martech differently depending on your product.
1hr
Business User
Kyle McCormick
Kyle McCormick is Senior Manager of Marketing Technology and Operations at Palo Alto Networks, the global cybersecurity leader. Kyle is responsible for planning and designing the global MarTech stack, and his team is responsible for building scalable and efficient processes in Marketo, supporting over 400 marketers around the world. As a 3x Marketo Champion with […]
https://www.paloaltonetworks.comJake Schlan
Jake Schlan is the Director of Growth Marketing Operations at Amplitude, the leading product intelligence platform. Jake is responsible for the architecture of Amplitude’s MarTech stack and overall digital experience. With over 10 years in marketing operations, Jake is always striving to find more elegant ways to structure global MarTech stacks and enhance user’s digital […]
https://amplitude.com/16:00
Ask the Experts
1hr
ALL
Justin Norris
Justin Norris is the Sr. Director of Solutions Architecture at Perkuto, a Marketo Certified Solutions Architect, and a 4x Marketo Champion. His career spans nearly 15 years in marketing and 10 years in revenue operations. He’s helped dozens of Fortune 1000 companies and high-growth startups transform their revenue operations through the strategic use of automation […]
https://perkuto.comJessica Kao
Jessica is a Marketing Operations thought leader passionate about working with companies to operationalize and scale marketing strategy and create the infrastructure for a metrics driven team. Her expertise focuses on B2B Enterprise SaaS companies. She’s passionate about mentoring, inspiring, and leading the next generation of marketers. She’s a data and analytics junkie, 6X Marketo […]
https://www.f5.comHelen Abramova
Helen Abramova, Marketing Technology Lead, Verizon. 4x Marketo Champion, MOPsPROs Ambassador, Marketo Revvie Award Winner, and Washington DC Marketo User Group Leader. Having diverse experience and background, Helen found her passion in helping B2B organizations build and manage marketing operations and technology. Avid runner and cyclist.
https://www.verizon.comPaul Wilson
Paul has a strong background in CRM and marketing technology consulting. He joined Slack in March 2021 as the head of marketing operations and is leading the team as it navigates the Salesforce acquisition of Slack. Prior to joining Slack, Paul worked as Director of Marketing Technology at Adobe, overseeing their project to implement Marketo […]
https://slack.com/Edward Unthank
Edward Unthank is the Founder and lead Marketing Technology Consultant for Etumos. He is a pure-bred digital marketer, specializing in solving marketing problems through technology instead of human resources. Edward has built marketing operations teams from scratch, designed and led enterprise implementations of marketing technologies, and architected cutting-edge marketing stacks from the ground up. Edward […]
https://etumos.com/
Chat with Chelsea: A Casual Conversation with a MOPs Recruiter
Have questions for a MOPs recruiter? Have a casual conversation with Chelsea Rosenberg, the Head of Talent and Culture at Etumos.
60 min
ALL
Chelsea Rosenberg
As the Head of Talend and Culture at Etumos, Chelsea is passionate about people and skilled at building and maintaining relationships and processes that push businesses to their greatest potential. She has almost a decade of experience directly impacting the growth of organizations, and more importantly, the people at the heart of those organizations who […]
https://etumos.com/
Marketing Intelligence: Customer Data Platform
CDPs - Customer Data Platforms - are much more than just the newest addition to the alphabet soup of marketing operations. CDPs are the central point for data collection and customer experience orchestration for both known and unknown prospects. As part of this session, we will discuss when and why companies need a CDP and examples of uses ranging from basic data aggregation to data science modeling.
1hr
Business User
William Lum
William Lum is a seasoned Marketing Operations professional with a love for automation and data science. His years at Eloqua seeded his understanding of the challenges marketers face across industries, different companies sizes, and team capabilities. Then, his tenure at Adobe ingrained the thinking that everything marketers do must be tracked and analyzed and must […]
https://marketingoptimized.wixsite.com/guide
Raising a Center of Excellence: Blurring the Lines Between MOPs and Parenting
The lines have blurred between our work and personal lives over the last 2 years, and for those MOPs pros who are also raising kids, the lines between MOPs and parenting have never been hazier. We'll show you how to give your team an exceptional Center of Excellence and the tools they need to succeed through the lessons we've learned parenting small children. Thrive on routine. Develop program templates to give your MOPs team the tools to quickly clone and build all of your repeatable campaigns. Do you want to wear your red shirt or blue shirt? Give your team the framework and flexibility to be creative within program tokens. But I don't know what I want! Give your extended team the tools they need to submit their campaign requests including submission forms, copy templates, and SLAs that fit into your framework. Can I have another cookie? Can I have another cookie? Can I have another cookie? Learn the importance of training and documentation to support your team and give them the tools they need to succeed without repetitive requests as they use your COE. Just when you think you have it figured out, things change. Just as your kid's routine will continuously evolve, so will your COE. What can you review, improve or archive as time goes on?
1hr
Practitioner
Chloe Pott
Chloe Pott is a native Chicagoan, transplanted to the South of France. She’s worked in B2B software for over 10 years and has a range of marketing skills from program management to digital marketing, to marketing operations, and platform integrations. Chloe is a three-time Marketo Engage Champion, multiple-time MCE, and the founder and co-leader of […]
https://www.datadoghq.com/Natalie Kremer
Natalie Kremer is a passionate marketing leader, a three-time Marketo Engage Champion, and an Adobe Certified Expert-Marketo Engage Business Practitioner. As the Marketing Automation Manager at McGraw Hill, Natalie specializes in campaign operations, sales and marketing alignment, and process development.
https://www.mheducation.com/
Pivot Like a Pro: Taking a Technical Career Path
So you've dipped your toe into the world of MarTech and you're curious to see where it can take you. In this session, we'll dive into information that can help you hit the ground running in a new MOPS role. You'll get insights that can reduce the stress of transitioning, and quickly increase your effectiveness. Takeaways
- Resetting expectations and adapting to a group.
- Identifying new KPIs and key contacts.
- Speaking the same language as your new stakeholders and working partners.
- Plotting a new career trajectory.
1hr
Business User
Jimmy Spencer
Jimmy is a marketing professional with 10 years of experience in marketing automation across multiple industries. His background stretches from demand gen and strategy to marketing automation and tech stack integrations. He holds an MCE and has experience leading MOPS functions in a variety of organizations ranging from small businesses to large enterprises. His favorite […]
https://www.verizon.com/
Before, During, and After: The Ultimate Marketing Automation Migration Checklist
It's more than moving images and assets. When leading a migration to a new platform, this is your chance to build everything the right way from the start. Here's the checklist I used to lead two migrations from other platforms to Marketo. Key takeaways will be:
- Discrete steps and checklist items to watch for during each part of the migration: planning, execution, and post-migration/optimization.
- Tips and tricks learned during previous migrations.
- Learn from my mistakes and so you don’t have to!
1hr
Practitioner
Christine Librojo
Christine Librojo is the Marketing Operations Manager at FourKites, where she digs into improving marketing/sales alignment, operationalizing new technologies, and optimizing systems to align with ever-changing processes (#startup life). She was named a MarTech Pulse Marketing Operations Warrior, Digital Megaphone’s Top Women in Digital Marketing, and one of Chicago Inno’s Top 50 on Fire in […]
https://www.fourkites.com/Coffee, Games, and Conversation
Continue day 2 of MOPsCON with networking, playing games, and meeting with our vendors. Get paired with other attendees to have meet-n-greet conversations and meet your peers.
30 min
ALL
Alysha Khan
Alysha Khan is a Campaign Operations Manager at Etumos and the Community Admin for MOPsPROs. She is passionate about helping her clients build robust campaigns and run an efficient Center of Excellence for campaign operations. When she’s not in the weeds of Marketo, Alysha is helping build a rad community over at MOPsPROs for her […]
https://etumos.com/
Martech Stack Documentation: Boring, Yet Essential
Let’s face it, creating documentation about your martech stack and its components isn't always the most fun but it is essential. Failure to document properly will lead to confusion and inefficiency. During this session, we will break down the what, where, and how to catalog information for the greatest MOPs benefit.
1hr
Practitioner
Anita Brearton
Anita Brearton is the Founder/CEO of CabinetM, a marketing technology management platform that helps marketing teams manage the technology they use to acquire and engage customers. A long-time technology marketer, Anita has led marketing teams from company inception to IPO and acquisition. She is the author of the Attack Your Stack and Merge Your Stacks […]
https://www.cabinetm.com/Steve Petersen
Steve Petersen is a marketing technology manager at Zuora. He spent nearly 8.5 years at Western Governors University, holding many martech related roles, the last being marketing technology manager. Before WGU, he worked as a strategist at the Washington, DC digital shop The Brick Factory, where he worked closely with trade associations, non-profits, major brands, […]
https://www.zuora.com/
No Customer Left Behind: A MOPs Guide for Inclusion through Accessibility
In your marketing strategy and execution, you’re likely accounting for different personas, channels, and other factors that influence how and where your audience engages. But how do you expand upon this through the lens of accessibility? What you’ll learn in this session:
- What accessibility is and why it’s important
- An intro to guidelines that benefit a variety of audiences
- How these concepts directly apply to marketing operations
1hr
Business User
Beth Massura
Beth is a 3x Marketo Champion and MCE with 15 years of marketing and project management experience. As a Marketing Operations consultant at Etumos, Beth shares her passion for systems design and documentation. She also enjoys motorcycles and genealogy research.
https://etumos.com/
Take Your Team to the Next Level: MAP Training for All
As the old proverb goes, "Give your team a marketing automation platform, and watch them send an email. Teach them HOW to use the platform, and grow your campaigns for a lifetime." Or something like that! The more in-depth training you can provide your organization, the fewer last-minute emails you'll receive frantically asking how to send out a one-time database blast or upload a purchased vendor list. Building a solid foundation for your team by giving them adequate training is not only something your business will thank you for but will also help you keep your sanity. In this session, discover how to:
- Effortlessly explain operational processes to stakeholders
- Make roles and permissions be your best friend
- Advocate for the usage of your MAP
- Understand the ins and outs of campaign creation processes, SLAs, and training presentation downloadables (yes, virtual swag!)
1hr
Business User
Chelsea Katich
Chelsea Kiko is the Director, Marketing Operations at McGraw Hill where she manages the governance and campaign functions of the school services business. Chelsea has previous experience working at an agency and large enterprise running marketing operations strategies/complex data structures. Chelsea is a 5x Marketo Champion, 2020 Experience Maker Award Winner, Marketo Certified Solutions Architect, […]
https://www.mheducation.com/Julz James
Julz is currently the Senior Marketing Operations Manager at SparkPost. Her passion for research, data, and understanding customer journeys led her to pursue a Ph.D. in digital marketing. Her 18-year experience ranges from marketing automation to digital marketing to training and process documentation. Named a 6x Marketo Champion with a long list of certifications, Julz […]
https://www.sparkpost.com/
How to Crawl, Walk, and Run with Intent Data
The objective of this presentation is to assist MOPs professionals in guiding their marketing teams to the successful adoption of external intent data sources such that their capabilities can be leveraged effectively and their impact measured usefully in their marketing automation and CRM systems. We will cover key learnings to date from dozens of implementations, including challenges overcome and pitfalls to avoid as teams begin (crawl), come up to speed (walk), and aspire to innovate (run) with purchase intent data.
1hr
Practitioner
Eric Potter
Eric Potter is the Senior Manager of Product Management at TechTarget where he is helping business leaders capitalize on buyer activity for stair-step improvements in sales and marketing performance. Eric’s efforts focus specifically on helping tech companies accelerate their businesses— leveraging the power of real, contact-level, purchase intent data. Having spent most of his career […]
https://www.techtarget.com/REGISTER
Pick and choose between practitioner and business user sessions to tailor your learning experience.
For Our Early Birds
After June 11, 2021
EARLY BIRD-Closed
$300
Save 25% on our full rate.
GENERAL ADMISSION
$400
The virtual event you won’t want to miss.
Now, 2-days of Marketing Operations content!
Attendees have access to this exclusive content for 12 months after MOPsCON.
2021 SPEAKERS
Jake Schlan
Amplitude
George Thomas
Impulse Creative
Sydney Mulligan
Hyperscience
Vinny Sosa
Etumos
Natalie Kremer
McGraw Hill
Alex Long
Korn Ferry
Lauren Meyer
SocketLabs
Steve Petersen
Zuora
Anita Brearton
CabinetM
Julz James
SparkPost
Chloe Pott
DataDog
Edward Unthank
Etumos
Kelly Jo Horton
Etumos
Josh Hill
RingCentral
Alysha Khan
MOPsPROs
Chelsea Katich
McGraw Hill
Paul Wilson
Slack
Christine Librojo
FourKites
Jimmy Spencer
Verizon Business Group
Ben Pollack
ChartHop
Adrian Cardelle
Elastic
Megan Docherty
Qumulo
Helen Abramova
Verizon
Jessica Kao
F5
Justin Norris
Perkuto
William Lum
MarketingOptimized
Beth Massura
Etumos
Kyle McCormick
Palo Alto Networks
Chelsea Rosenberg
Etumos
Eric Potter
TechTarget
MOPSCON KUDOS
Aww shucks, we love you too!
“This event was amazing! I have already recommended to my boss that others on the ops/tech teams should attend for next year.” -2020 Attendee
“The care and thought that was invested in this event were very evident and much appreciated. I’m sure this event will prove helpful for everyone’s career development and your consulting business — happy to be a participant in building the professional practice of MOPS.” -2020 Attendee
“Loved all the engagement, it was great to chat along with people in the sessions and also in Slack.” -2020 Attendee
SPONSORS
A special thank you to our event sponsors!
