Pre-Session: What is MOPs? Coffee Talk
Are you new to MOPs? Still not sure if you need to create a Marketing Operations team? Join this coffee talk to understand the basics of what Marketing Operations is, why it is necessary, and how to begin.
Ben is the Head of Growth Marketing at ChartHop, an HR technology and people analytics company that has raised $54M in venture funding to date. Ben oversees the architecture of ChartHop’s MarTech stack & marketing operations, in addition to leading all demand campaigns and growth channels. With experience at multiple high-growth B2B software startups, Ben […] https://www.charthop.com/
Adrian is a Marketing Operations Specialist at Elastic (a distributed, free and open search and analytics engine). Her background in marketing has been managing channels and marketing campaigns, creating dashboards in Marketo, Google Analytics, and Salesforce, creating and identifying back-ups, and ensuring transitions between lead and customer lifecycle stages, and architecting nurturing and lead scoring […] https://www.elastic.co/
Megan is a Marketing Operations Coordinator at Qumulo. It is her first year in a MOPs role following her graduation from the Carlson School of Management at the University of Minnesota. She is a multifaceted marketer, with experience in social media management, media relations, market research, and content creation. Currently, she supports digital advertising, email […] https://qumulo.com/
Kelly Jo Horton
Kelly Jo Horton is a Senior Client Partner at Etumos. She is a 2x Marketo Champion, a Marketo Fearless 50 member, and holds MCE and MCSA certifications from Adobe/Marketo. She is the founder and moderator of the MOPsTalks monthly webinar series. Her superpower is the ability to visualize, architect, and implement digital ecosystems that connect […] https://etumos.com/