Over my years in MOPS and BI, I worked on integrating multiple data sources to track many KPIs in a single place. I want to share with you how we were able to streamline this process and take our reporting on marketing metrics to the next level. If you are tired of reporting on many metrics all over the place and want to take your marketing insights to the next level, this could be an excellent presentation for you.
Key takeaways:
- How to integrate multiple ads and marketing sources into a single source of truth
- How to join those marketing and ads data to your CRM data and your attribution model to unlock new insights
- How to give your end-users the flexibility to build their reports while keeping it simple