How To Tell Stories with Data: Communicating Analysis Results

We all spend so much time getting the correct data, analyzing it, visualizing it on dashboards, etc. – but are you communicating to your audience in a way that will make the most impact? 

This session will: 

  • Discuss the limitations of just showing data and charts without a story. 
  • Review examples of compelling data stories 
  • The elements of a data story 
  • How to create data stories 

At the end of the session, you will be able to create compelling stories about your marketing data for your company and become a trusted business advisor to your team.