We all spend so much time getting the correct data, analyzing it, visualizing it on dashboards, etc. – but are you communicating to your audience in a way that will make the most impact?
This session will:
- Discuss the limitations of just showing data and charts without a story.
- Review examples of compelling data stories
- The elements of a data story
- How to create data stories
At the end of the session, you will be able to create compelling stories about your marketing data for your company and become a trusted business advisor to your team.