Marketing Operations 2025: Trends, Threats, and Promises of the Future

How will marketing operations evolve? How will the function shape and interconnect with data and technology management? How would it impact the Marketing Ops roles and scope? 

This session will dive into:

  • Marketing Ops’ existing trends and trajectories 
  • Their place and configuration within the organizations and significant shifts in talent management 
  • New types of ops, boundaries between marketing ops, and sojourned areas
  • The overlooked functions and opportunities 
  • The legacy of marketing and business processes impacted by the transformative force of the marketing operations