Archives: Schedule

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BYOB Breaks

Grab a cocktail, snack, or coffee and get ready for the first annual MOPsies Awards Ceremony!

Personalities, Politics, and Operations – The Perfect Storm

Successful Marketing Operations professionals are much more than process, data, and systems. To be an effective MOPS Professional, having the technical and operational chops are only part of the equation; you have to have the soft skills. Without these, it can be challenging to get stakeholder support for our initiatives, budget, headcount, promotions, or respect. 

As MOPS veterans, Mollie & Courtney have faced their fair share of challenging stakeholders and have made many bad decisions! But through it all, they have learned how to navigate personalities and politics to influence positive outcomes. They know first-hand how difficult situations often turn themselves into the best learning opportunities. Reflecting on what they did right (and wrong!) helps them understand what to do the next time differently. In this session, we will share our real-life MOPS experiences (and nightmares) to help you navigate the world of operational soft-skills, empowering you to take a more consultative approach and produce better outcomes. 

A few of the scenarios being covered: 

  • How to disagree with stakeholders with fact and not emotion,
  • How to work with difficult personalities (bulldozers, indecisives, know-it-alls)
  • How to advocate for budget and resources
  • How to navigate the politics to get the proper outcomes 

You will leave this session with a new perspective, based on real-life scenarios, on how to level-up the soft-skills needed to navigate corporate politics and effectively advocate as a marketing operations professional.

Marketing Operations 2025: Trends, Threats, and Promises of the Future

How will marketing operations evolve? How will the function shape and interconnect with data and technology management? How would it impact the Marketing Ops roles and scope? 

This session will dive into:

  • Marketing Ops’ existing trends and trajectories 
  • Their place and configuration within the organizations and significant shifts in talent management 
  • New types of ops, boundaries between marketing ops, and sojourned areas
  • The overlooked functions and opportunities 
  • The legacy of marketing and business processes impacted by the transformative force of the marketing operations

Campaign Operations – A Primer for Production

Learn from campaign production expert Josh Hill whose team runs hundreds of deployments a quarter. Are you struggling to establish a marketing, creative, and product process? Do they demand more with less? Do you have Service Level Agreements but never seem to hit them? 

In this session, we’ll go over:

  • How to Model a Production Process
  • How to find the right tool to run your process -How to Model Staffing Needs and in-house vs. Agency spend
  • How to build and design a production process for one person or 20.
  • When to use Agile Marketing and development techniques – and when not to!

Four Trust Building Approaches That Improve Sales and Marketing Alignment

As MOPs professionals, we often feel like we aren’t getting traction, especially when working with sales teams – in essence, we do not always feel trusted in our expertise. 

This session advocates for improved sales and marketing alignment by: 

1. Splitting the Funnel (giving lower intent leads to a different path and level-setting expectations) 

2. Using SFDC page layout information strategically (make important info easy for sales to see, and consider hiding sources where bias may occur) 

3. Form functional relationships through SCALE (Status, Certainty, Autonomy, Likeness, and Equity) 

4. Leverage internal campaigns to promote marketing initiatives (think internal nurtures and newsletters). Sales and marketing alignment is not an achievable end goal or something that can be perfected; however, the pillars of this presentation serve as frameworks to move in the right direction – building confidence and TRUST with sales stakeholders. 

Key takeaways include specific examples of executing the four approaches through examples, visuals, and tips: 

  1. Splitting the Funnel
  2. Page layout optimization
  3. Building trust with SCALE
  4. Internal marketing campaigns 
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