Archives: Schedule

Post Type Description

Campaign Operations – A Primer for Production

Learn from campaign production expert Josh Hill whose team runs hundreds of deployments a quarter. Are you struggling to establish a marketing, creative, and product process? Do they demand more with less? Do you have Service Level Agreements but never seem to hit them? 

In this session, we’ll go over:

  • How to Model a Production Process
  • How to find the right tool to run your process -How to Model Staffing Needs and in-house vs. Agency spend
  • How to build and design a production process for one person or 20.
  • When to use Agile Marketing and development techniques – and when not to!

Improving Sales and Marketing Alignment with Operational Empathy

As MOPs professionals, we often feel like we aren’t getting traction, especially when working with sales teams – in essence, we do not always feel trusted in our expertise. 

This session advocates for improved sales and marketing alignment by: 

1. Splitting the Funnel (giving lower intent leads to a different path and level-setting expectations) 

2. Using SFDC page layout information strategically (make important info easy for sales to see, and consider hiding sources where bias may occur) 

3. Form functional relationships through SCALE (Status, Certainty, Autonomy, Likeness, and Equity) 

4. Leverage internal campaigns to promote marketing initiatives (think internal nurtures and newsletters). Sales and marketing alignment is not an achievable end goal or something that can be perfected; however, the pillars of this presentation serve as frameworks to move in the right direction – building confidence and TRUST with sales stakeholders. 

Key takeaways include specific examples of executing the four approaches through examples, visuals, and tips: 

  1. Splitting the Funnel
  2. Page layout optimization
  3. Building trust with SCALE
  4. Internal marketing campaigns 

All Your Marketing Metrics in One Place: Aggregate Data from Multi platforms in Your BI Tool

Over my years in MOPS and BI, I worked on integrating multiple data sources to track many KPIs in a single place. I want to share with you how we were able to streamline this process and take our reporting on marketing metrics to the next level. If you are tired of reporting on many metrics all over the place and want to take your marketing insights to the next level, this could be an excellent presentation for you. 

Key takeaways: 

  • How to integrate multiple ads and marketing sources into a single source of truth
  • How to join those marketing and ads data to your CRM data and your attribution model to unlock new insights
  • How to give your end-users the flexibility to build their reports while keeping it simple
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