How can a topic so hot, so important, so vital to our day-to-day become so… dull? No matter how much you know that documenting how you do things is essential to the business, documentation is a skill, and many people find it hard. To top it all off, it seems like nobody in the industry ever reads it; they keep coming to you for help anyway. Yeah, sometimes users are lazy and take shortcuts. Often, users are well-meaning, but they are busy too. Their lack of compliance could be because the documentation doesn’t help them understand: maybe it’s too long, too complicated, not visual enough, not kept in the place users need it, isn’t contextual, and is full of jargon only experts understand. But we can help you fix that. Let two industry experts show you how documentation can be sexy.
Takeaways:
- Different approaches to documenting core processes
- Communication techniques practiced by us in the real world
- Concrete examples of playbooks/documentation formats
- Tips for putting your documentation in the context of your system
To build an All-Star MOPs team, you must start by recruiting scrappy “farm” talent excited about starting and anchoring their careers in Marketing Operations. Developing that raw talent and delivering the resources they need to build solid fundamentals and grow as a leader on your MOPs team is a sound investment for many seasons to come.
Join us for tips on scouting rookie talent and coaching insights for building your winning team.
Takeaways for Leaders:
- Strategies for enabling your new MOPs’ talent to develop skills and confidence and contribute to solid performance.
- Traits to look for when recruiting for Marketing Operations Specialists to develop.
Takeaways for New MOPs Talent:
- How to approach MOPs as a rookie. (growth steps from Specialist to Manager).
- How to develop a game plan to build your MOPs knowledge and grow from rookie to leader.
- Making the career change: finding your first Marketing Operations opportunity.
Many marketing operations professionals are familiar with setting up activity-based lead scoring within their marketing automation platform. However, many basic scoring models apply an arbitrary point system to generic activities. You will learn about buyers’ journey regarding their decision-making process and how to align your scoring model to this journey.
We all spend so much time getting the correct data, analyzing it, visualizing it on dashboards, etc. – but are you communicating to your audience in a way that will make the most impact?
This session will:
- Discuss the limitations of just showing data and charts without a story.
- Review examples of compelling data stories
- The elements of a data story
- How to create data stories
At the end of the session, you will be able to create compelling stories about your marketing data for your company and become a trusted business advisor to your team.
The MOPs partnership with SOPs is likely the most important relationship to build and nurture. Yet, it doesn’t get as much airtime as marketing and sales alignment gets. When MOPs and SOPs work as power partners, the business thrives. This session will dive into the MOPs and SOPs working relationship and share our ways of working and experiences that fuel business growth.
Here are the key takeaways from our session:
- Success starts with collaboration
- Understanding both sides of the business.
- How do we plan, prioritize, and support each other.
- How we work together to support the growth engine
- Enabling smooth handoffs among marketing, BDRs, and AEs for new inbound leads, campaigns, and other ad-hoc initiatives
- Aligning marketing and sales through technology.
- It’s still about the numbers
- Closing the data gap by tackling inefficiencies and inaccuracies
- Where does reporting live, and what’s the source of truth
- Building dashboards & reports that matter
Learn all of this and more from Veronica Lazarovici, Marketing Operations Manager at Alma, and Doris Hu, Director of Sales Operations at Alma.